An immersive gastronomic experience
Frontera Verde
Experiential Marketing | Craftic design
This bold gastronomic experience takes place inside the Museu d'Art Contemporani de Barcelona (MACBA), and transcends the built environment, inviting the customers to explore, dare and connect to Amazonian spiritual symbolisms and traditions.
Immerse yourself in the MACBIGUA
Manigua + MACBA = MACBIGUA
The Concept
The "Manigua" is the spirit of the forest, it is the main force that nurtures the character's actions and draws them into understanding the mysteries of nature, love, and death.
Typography created with the footprint of nature
Symbology
The color red not only symbolizes death and danger, but it also depicts a strong cultural identity, with which Amazonian tribes connect with themselves, their deities, and nature.
"Craftic" Design: combining graphics and craft
The experience consists of a ritual of five steps. First customers (1) initiate themselves by smelling and touching textures that remind them of the Amazon rainforest. Later for the appetizer, they are invited to (2) explore a careful selection of exotic amazonian bites. They are then provided with a series of native ingredients that they can combine to (3) create a personalized main course, followed by a (4) daring dish of Mojojoy (amazonian worm) and ending with a sweet taste of tropical fruits that will allow them to ultimately (5) connect with the Manigua.
Signature dishes,
Colombian chefs.
Explora la Manigua, la magia de la selva.